What are the essences of creativity and where did they come from?



Attitudes in Design:
The Essences of Creativity
within Subjective Design Thinking





July 2020
10,000 words
A 10,000 word dissertation on what I make out to be the "essences of creativity," which I have extracted from my own practice through autoethnography. I aimed to uncover and develop the underlying principles in my own subjective design thinking by giving an account of my journey and referencing various literature such as Tim Ingold, Nigel Cross, and Japanese philosopher Yujiro Nakamura, and help contribute to establish design as the new integrative discipline that Richard Buchanan spoke of.




© 2024 Lisa Aoyama