Why do we fall for fake news if it comes from our influencers?

Influencee Verification Programme

An interactive online experience to reflect on how you’re influenced on social media

Jan – July 2021 | Solo project
Responsive web-app, related 2D promotional assets

Some quotes from users...

“I feel like they are a lot more different from me than I ever put thought into.”

“Why do people follow people like this one? I think we kind of wish we could do the same thing.”

“I was thinking about why I follow who I follow and what I get from them and interactions with their stories.”

“It makes me think on what the differences between me and your average influencer are.”