About — Lisa Aoyama

I’m a multidisciplinary experience designer with a passion for multisensory storytelling. I like to operate in the space between experience, narratives, and technology. I do what I do because I believe in the power of expression to provoke questions and perceive alternative realities/futures – but I also love open-ended stories and giving people the agency to create their own. I conceive and design physical, virtual, and hybrid experiences that aim to do just that.

I wear a few different hats depending on the task at hand: maker, artist, design engineer, researcher, strategist, creative, spatial designer, writer, critical thinker – I gravitate towards things that are not quite black nor white, and I suppose that’s what I am as well!

In this portfolio I wanted to give a bit of an insight into the way I think & work: going from setting the creative ambition, then through research & conception I shape ideas, development through prototyping, ending up with a manifestation that responds to the initial ambition, finally conducting reflection on the whole process. While all projects more or less go through all five stages, each case study demonstrates a certain facet of the process in particular.

A little bit more on my current work at Amplify...

Working as a Creative, my job is interpreting client briefs, strategically compiling experience principles, and applying a narrative lens to create concepts that take the audience on an emotional journey through physical and/or digital experiences. My capabilities extend into spatial design and delivery, bringing the concept to life as a multisensory vessel imbued with carefully curated touch points that extend it temporally. Working across a variety of sectors and contexts such as tech, non-profits, fashion, and automotive. Clients include CHANEL, Google, PlayStation, LEGO, and Amazon.