Hi! I’m Lisa, an experience designer that loves to question things, and get people to question things too. Questions are powerful because they can trigger curiosity, enquiry, and empathy.

I studied design at Tokyo University of the Arts, where I was trained as a maker and an artist. So I gravitate more towards questioning the unquestioned, and exploring what could be rather than what will be.

In my master's at the Royal College of Art and Imperial College London, I learnt to put these questions into real-world contexts. And more recently, at Amplify London I've learnt to use questions in the context of brands, to think strategically, to come up with concepts that tell stories from different perspectives, and to invite the audience to create their own stories.

I use expression to shift the way people think. I like to think of innovation not through behavioural but perceptual change.

Working as a Creative, my job is to interpret client briefs, strategically compiling experience principles, and applying a narrative lens to create concepts that take the audience on an emotional journey through physical and/or digital experiences. My capabilities extend into spatial design and delivery, bringing the concept to life as a multisensory vessel imbued with carefully curated touch points that extend it temporally. Clients include CHANEL, Google, PlayStation, LEGO, Amazon